The Strategies, Systems, & Network For Operating & Scaling Ecom Brands by Brandon Payton (June 2026 Update)

The Strategies, Systems & Network For Operating & Scaling Ecommerce Brands (RunItUp Masterclass – June 2026 Update) by Brandon Payton

Learn ecommerce scaling, Meta Ads, Google Ads, Shopify, UGC systems, email marketing, AI workflows, and brand growth.

Most ecommerce brands never fail because of their products.

They fail because they lack systems.

A few winning ads stop working.

Operations become chaotic.

Customer acquisition costs rise.

Growth stalls.

RunItUp Masterclass by Brandon Payton is designed to solve that problem.

Built from years of operating and consulting on ecommerce brands generating millions in revenue, this program provides a complete operating system for building, managing, and scaling modern ecommerce businesses.

Instead of teaching isolated tactics, RunItUp focuses on the systems that allow brands to grow consistently across acquisition, retention, operations, creative production, and team management.

The goal isn't simply to launch a store.

The goal is to build an ecommerce company that can scale.

Key Benefits

✅ Learn proven ecommerce scaling systems

✅ Build profitable customer acquisition channels

✅ Master Meta and Google Ads

✅ Create scalable UGC creator programs

✅ Improve retention through email marketing

✅ Learn AI-powered creative workflows

✅ Build operational systems and SOPs

✅ Access a network of ecommerce operators

What You'll Learn

Ecommerce Operating System

The foundation of the program.

Learn how successful ecommerce brands create systems for:

• Customer acquisition
• Team management
• Creative production
• Retention
• Profitability
• Scaling

The focus is on building predictable operations rather than relying on random wins.

Meta Ads Scaling Frameworks

Discover advanced approaches to:

• Campaign structure
• Creative testing
• Budget allocation
• Scaling profitable campaigns
• Performance optimization

Learn how top operators approach Meta advertising beyond basic ad management.

Google Ads Expansion

Many ecommerce brands become overly dependent on one traffic source.

Learn how to:

• Diversify acquisition channels
• Build Google Ads campaigns
• Capture high-intent customers
• Improve conversion efficiency
• Scale search traffic profitably

UGC & Creator Community Systems

One of the most valuable sections of the program.

Learn how to build:

• UGC creator networks
• Content pipelines
• Influencer systems
• Creator partnerships
• Scalable creative production processes

This helps brands continuously generate fresh content without relying on expensive agencies.

AI-Powered Creative Workflows

The updated curriculum includes modern AI implementation.

Learn how to use AI for:

• Ad creation
• Creative ideation
• Content production
• Workflow automation
• Marketing systems

Topics include AI-assisted creative production using tools such as Claude-powered workflows.

Product Research & Validation

Learn how to:

• Analyze product opportunities
• Evaluate market demand
• Study competitors
• Identify winning products
• Reduce launch risk

The emphasis is on systematic evaluation rather than guesswork.

Building Brands From Scratch

Discover frameworks for:

• Brand positioning
• Market differentiation
• Product presentation
• Offer development
• Long-term brand growth

The goal is creating sustainable businesses rather than short-term trends.

Shopify Systems & Infrastructure

Learn how to build efficient ecommerce operations using Shopify.

Topics include:

• Store architecture
• App selection
• Conversion optimization
• Backend operations
• Scaling infrastructure

Direct Response Copywriting

Master the fundamentals of:

• Sales messaging
• Product pages
• Ad copy
• Landing pages
• Email marketing

Strong copy remains one of the highest-leverage skills in ecommerce.

Email Marketing & Retention

Customer acquisition is only half the equation.

Learn how to increase customer value through:

• Email automation
• Retention campaigns
• Customer lifecycle marketing
• Post-purchase flows
• Repeat purchase systems

Retention often becomes one of the most profitable growth channels.

Post-Purchase Upsell Systems

Discover strategies for increasing:

• Average order value
• Customer lifetime value
• Revenue per customer

Learn how successful brands monetize customers beyond the first sale.

Attribution & Analytics

Modern ecommerce requires better measurement.

Learn:

• Multi-channel attribution
• Data interpretation
• Marketing analytics
• Performance measurement
• Decision-making frameworks

The goal is making better decisions using data rather than assumptions.

Team Building & SOPs

As brands scale, systems become essential.

Learn how to:

• Hire effectively
• Create SOPs
• Delegate responsibilities
• Build operational consistency
• Improve team performance

AI Assistant Included

Members gain access to a specialized AI knowledge system trained on:

• Course content
• SOPs
• Case studies
• Frameworks
• Community insights
• Implementation strategies

This allows members to access guidance on demand.

Community Access

Join a network of:

• Ecommerce operators
• Brand owners
• Media buyers
• Marketers
• Founders
• Growth specialists

Benefits include:

• Strategy discussions
• Networking opportunities
• Operational support
• Scaling insights
• Peer learning

Who It's For

• Ecommerce founders
• Shopify store owners
• Brand operators
• Marketing teams
• Growth marketers
• Media buyers
• Agency owners
• Direct-to-consumer brands